Shopify Pricing Calculator
Price your products for profit, not just for sales
This free Shopify pricing calculator helps store owners find the right selling price by working backwards from a monthly revenue goal. Shopify Payments processing fees (2.9% + $0.30 on the Basic plan) are pre-loaded, and you can add your plan subscription, app costs, shipping and ad spend to see the exact price — and profit margin — you need to hit your target.
Shopify fees in 2026: what to include
- Platform commission: 0% — Shopify takes no cut of your sales
- Shopify Payments (Basic plan): 2.9% + $0.30 per online transaction
- Higher plans: lower processing rates, roughly 2.5–2.7% + $0.30
- Third-party payment gateway: up to 2% extra on Basic, on top of the gateway's own fees
- Monthly plan: Basic starts at $39/month (billed monthly)
- Apps & theme: typically $20–100+/month depending on your stack
Worked example: you want $5,000 in monthly profit selling a product that costs $12, and you expect 200 orders. Your fixed costs are $99/month ($39 Basic plan + $60 in apps), which adds about $0.50 per order. Each order must contribute $25 of profit, so you need $37.80 before processing fees. Divide by 0.971 to cover the 2.9% + $0.30 Shopify Payments fee and your target price is $38.93 — round to $39, for a margin of about 64%.
The real cost of running a Shopify store
Shopify's pitch is simple: no marketplace commission, so you keep what you make. That's true — but it shifts costs from per-sale fees to fixed overhead, and that changes how you should price. Your plan subscription, paid theme, and apps for reviews, email, upsells and shipping labels can easily add $100–300 per month before you sell a single unit. At low volume those fixed costs dominate: $200/month spread over 50 orders is $4 per order — more than most marketplace fees.
The second hidden cost is traffic. Marketplaces bring buyers; on Shopify you bring your own, usually with paid ads. If Meta or Google ads cost you $8 per acquired customer, that's a real unit cost and belongs in your price. Use the Marketing Cost per Customer field to include it. Price for the store you actually run — plan, apps and ads included — not just for the product cost.
Frequently asked questions
How much does Shopify take per sale?
Shopify takes no commission on sales. You pay payment processing — 2.9% + $0.30 per online transaction with Shopify Payments on the Basic plan, slightly less on higher plans — plus your monthly subscription. If you use a third-party gateway instead of Shopify Payments, Shopify adds a transaction fee of up to 2%.
Should I include my Shopify plan and app costs in product pricing?
Yes. Enter your plan, theme and app subscriptions in the Fixed Monthly Costs field. The calculator spreads them across your expected monthly sales, so a $99/month stack at 200 orders adds about $0.50 to the price of every unit. At lower volume the impact is much bigger — which is exactly why it should be priced in.
What's a good profit margin for a Shopify store?
Aim for at least 30% net of product costs and fees if you rely on paid ads — ad spend typically consumes 15–25% of revenue. Stores with strong organic or repeat traffic can run thinner. The calculator shows your margin in real time as you adjust inputs, so you can sanity-check a price before you commit to it.
Does this calculator work with third-party payment gateways?
Yes. Replace the pre-loaded 2.9% + $0.30 with your gateway's rate, and add Shopify's third-party gateway surcharge (up to 2% on Basic) in the platform fee field. The calculator treats both percentages the same way when computing your required price.