Amazon FBA Pricing Calculator
Work backwards from your revenue goal, not just check fees
This free Amazon FBA pricing calculator works backwards from your monthly revenue goal to tell you what to charge — unlike Amazon's official revenue calculator, which only shows fees for a price you've already picked. The 15% referral fee and a $4 FBA fulfillment cost are pre-loaded; adjust them to your category and product size, then add storage, returns and ad spend.
Amazon FBA fees in 2026: what to include
- Referral fee: 15% of the sale price in most categories (8% in a few, like consumer electronics)
- FBA fulfillment: roughly $3–5 per unit for standard-size items, charged per order
- Monthly storage: charged per cubic foot — and roughly triples during Q4
- Returns: refunds cost you the fulfillment fee even when the item comes back
- Advertising (PPC): optional but typical — many sellers spend 10–20% of revenue
Worked example: you want $5,000 in monthly profit on a product that costs $12 landed, selling 200 units. Each unit must contribute $25, plus the $12 cost and $4 fulfillment — $41 before the referral fee. Divide by 0.85 to cover Amazon's 15% and your target price is $48.24. At that price Amazon's cut is $7.24 referral plus $4 fulfillment: $11.24 per unit, or 23% of the sale before storage and ads.
Why the 15% referral fee is misleading
New FBA sellers budget for the 15% referral fee and get surprised at payout time. The referral fee is only the visible part: fulfillment adds $3–5 per unit, storage accrues monthly whether you sell or not (and triples in Q4), returns claw back revenue while fulfillment fees stay spent, and most listings need PPC spend to rank. Add it up and Amazon's effective take on a typical product is 30–40% of the sale price.
That's also why this calculator inverts Amazon's official one. Amazon's revenue calculator answers "what do I keep at this price?" — useful for checking a price you already have. This tool answers the prior question: "what price do I need to hit my goal?" Set your monthly profit target and unit volume, load your real fee structure, and the required price falls out. If that price isn't competitive on the listing, you've learned the product doesn't work before ordering inventory.
Frequently asked questions
How is this different from Amazon's official FBA revenue calculator?
Amazon's calculator takes a price you choose and shows the fees deducted from it. This calculator works in the opposite direction: you set a monthly profit goal and expected unit volume, and it computes the price you'd have to charge. Use both — this one to find your target price, Amazon's to verify exact fees for your specific ASIN.
What percentage does Amazon take from FBA sellers?
The referral fee is 15% in most categories, but the effective take is higher: FBA fulfillment adds $3–5 per standard-size unit, monthly storage accrues per cubic foot, and Q4 storage rates roughly triple. For a typical $30–50 product, Amazon's total cut lands between 25% and 40% of the sale price.
How do I enter FBA fees in this calculator?
Enter the referral fee (15% for most categories) as the platform fee percentage, and your per-unit FBA fulfillment fee in the Shipping/Fulfillment field — it's pre-loaded at $4. Spread monthly storage across expected sales using Fixed Monthly Costs, and put PPC spend per order in Marketing Cost per Customer.
What profit margin should I target on Amazon FBA?
Most experienced sellers target at least 40% gross margin after product cost and all Amazon fees, leaving room for PPC and returns. A common per-unit rule of thumb is $10 minimum net profit — below that, storage fees, ad spend and the occasional refund can erase the margin entirely.