Etsy Pricing Calculator
Price handmade work for profit — including your time
This free Etsy pricing calculator helps handmade sellers, vintage dealers and digital product creators price for profit, not just for sales. Etsy's 6.5% transaction fee, $0.20 listing fee and Etsy Payments processing (3% + $0.25 in the US) are pre-loaded. Set your monthly revenue goal, enter your true cost per item — materials and your time — and get the price you need to charge.
Etsy fees in 2026: what to include
- Transaction fee: 6.5% of the order total, including shipping you charge
- Listing fee: $0.20 per item, renewed automatically each time one sells
- Etsy Payments: 3% + $0.25 per order (US rates; varies by country)
- Offsite Ads: 12% (15% for smaller shops) on orders Etsy's ads bring in — mandatory above $10k/year in sales
- Etsy Plus: optional $10/month subscription
Worked example: you want $2,000 in monthly profit from 100 orders of a handmade item. Materials cost $8 and it takes 30 minutes to make — at $15/hour, your true unit cost is $15.50. Each order must contribute $20 of profit, so with $0.45 in fixed fees you need $35.95 before percentage fees. Divide by 0.905 to cover Etsy's combined 9.5% and your target price is $39.72 — call it $39.95.
Pricing handmade work: your time is a cost
The most common pricing mistake on Etsy isn't underestimating fees — it's pricing labor at zero. If a candle costs $6 in wax and jars and takes 45 minutes to pour, label and pack, a $14 price isn't a healthy margin; it's paying yourself about $5 an hour after fees. That feels fine at ten orders a month and becomes unsustainable at a hundred — success makes the problem worse, which is why so many Etsy shops burn out at exactly the moment they take off.
Decide an hourly rate you'd accept from an employer, multiply by the time each piece actually takes (including packing and trips to the post office), and add it to materials as your cost per unit. If the resulting price feels high for your niche, the answer is usually to streamline production or change products — not to work for free. Handmade buyers pay for craft; price like it.
Frequently asked questions
What percentage does Etsy take in 2026?
For a US seller the standard stack is a 6.5% transaction fee on the order total (including shipping), a $0.20 listing fee per item sold, and Etsy Payments processing at 3% + $0.25 — roughly 9.5% plus $0.45 per order. If a sale comes through Offsite Ads, add another 12–15%.
How do I price handmade items on Etsy?
Start with your true unit cost: materials plus your time at a real hourly rate, including making, packing and shipping prep. Enter that as cost per unit, set your monthly profit goal and expected orders, and the calculator adds Etsy's fees on top. If the resulting price seems high, reduce production time — don't price your labor at zero.
Are Etsy fees charged on shipping too?
Yes — the 6.5% transaction fee applies to the order total including what you charge for shipping. If you offer free shipping to rank better in search, fold the postage cost into your item price using the Shipping/Fulfillment field so the calculator accounts for it.
How do I handle Etsy Offsite Ads in my pricing?
If your shop made over $10,000 in the past year, Offsite Ads are mandatory and take 12% of attributed orders (15% for smaller shops that opt in). If a meaningful share of your sales comes through them, add that percentage to the platform fee field, or treat it as a per-order marketing cost.